Seed&Spark, a crowdfunding and distribution platform made just for independent film, is set to partner with Emerging Pictures, an all-digital film and alternate content network of theaters in the U.S., to extend theatrical distribution to filmmakers who crowdfund on the Seed&Spark platform.
Starting in March, both feature and short films that have successfully secured funding on Seed&Spark and have hit audience-building milestones, will become eligible for theatrical distribution with Emerging Pictures. The initiative with Seed&Spark will be presented alongside Emerging Pictures’ regular offerings to its network of theatres, which includes Oscar winners such as Ida, Citizenfour, and Whiplash amongst other top titles.
Founder and CEO of Seed&Spark, Emily Best announced:
“It’s a win for everyone. This kind of film pipeline greatly diversifies the offerings available in local cinemas across the United States. These films can help drive a more diverse audience in through the doors of those cinemas, which we hope is one of the many benefits of this partnership.
“We spend a lot of time teaching filmmakers why building an audience for your film is important. Your audience is your revenue source as an artist. Their support is the only thing that, long term, allows you to make and distribute the films you want to make. This is why we’re working so hard to help our filmmakers find and keep their audiences—both online and now, with Emerging Pictures, in movie theaters across the country.”
Emerging Pictures is owned and operated by media technology company 20 Year Media, whose technology system aggregates consumer demand for movies, thus maximizing revenue by using data to match and deliver content across diverse platforms. Currently, hundreds of theaters across North America use the Emerging Pictures technology platform.
Co-founder of Emerging Pictures, Ira Deutchman shared, “We’re excited to be working with Seed&Spark and the filmmakers that use their platform to reach and engage with film audiences,” says Ira Deutchman, Co-Founder of Emerging Pictures. “This form of engagement, and the data it generates—coupled with the reach of the Emerging Pictures’ network—sets a film up for success across all platforms.”
“The combination of Emerging Pictures’ incredible experience and 20 Year Media’s technology makes this partnership perfect for Seed&Spark filmmakers.”
As part of the partnership, Seed&Spark and Emerging Pictures will help filmmakers find the best theatrical release strategy using the demonstrable audience engagement built by Seed&Spark, Emerging Pics and the filmmakers themselves. The strategy will include bundling features and shorts to expand and strengthen their reach.
Director of Content at Seed&Spark, Eve Cohen added:
“We’ve been long-time advocates for filmmakers to work together to make a greater impact with their distribution, and this is one of the many reasons why. And we’re not even inventing some new-fangled method: we’re just restoring the old theatrical model of showing a short before the feature presentation. Short filmmakers don’t need to assume that festivals are the only theatrical venue available to them. Partnering with feature films creates a more viable model for both.”
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