DiamondGeezer, a jewelry manufacture, has launched an equity crowdfunding project on Crowdcube to raise £250,000 for growth and expansion.
Diamond Geezer, which appeared on Dragons’ Den back in 2008, offers customers access to the world’s diamond. They are able to match their diamond with designer jewelry of their choice. Due to its popularity, the company is now offering a new portal known as jewelleryjewelleryjewellery.
According to the campaign’s description, jewelleryjewelleryjewellery is considered a “refined portal of individual, slick, and fast, focused, 3 clicks-to-buy specialist jewelry channels.” Along with DiamondGeezer, the other channels are 247Diamonds.com, UberJewel.com, Letstalkdiamonds.com.
Each product goes through DiamondGeezer’s in-house developed 247SOFT software suite, which clarifies the following:
- Each brand will meet a specific and focused jewelry need
- Each brand will have its own dedicated website, its own identity
- Each brand will have its own brand manager (one body for each £800K t/o)
- Each brand will grow its own sales and marketing team
- Each brand will be its own revenue stream
- Each brand will draw on a single established manufacturing base and fulfillment center.
Founder and chief executive of DiamondGeezer, Clive Billing recently told InsiderMedia:
“We’ve built the rocket ship, now it needs fueling. We’re unique in that we have all the building blocks for the business already in place. Now we just need to focus marketing. We spent the last year building scalability and we have a lot of capacity to expand.
“Incremental business growth will need to be supported with new staff. We’ll need one good manager for every £800,000 of turnover and they’ll obviously need support. With the (£6-8m) increase we’re aiming for that should create quite a few positions. We’re expecting staff levels to double in the near future.”
In regards to using Crowdcube to find investors, Billing added:
“It’s great PR. Some companies have 2,000 investors so that’s 2,000 people talking about that business.”
DiamondGeezer is currently offering 8% in equity to those who help fund the campaign.
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