Brief: uBiome Announces Partnership With HelloFlo For Crowdsourced Pregnancy Study

Taking time away from its crowdfunding campaign on Indiegogo, uBiome has announced a partnership with HelloFlo, a health and wellness resource for women, to crowdsource a study of the pregnancy micro biome. uBiome will be partnering with HelloFlo as they launch their new product geared toward women before, during, and after pregnancy.

UbiomeuBiome will include a complimentary pregnancy micro biome kit in each pregnancy pack, designed to allow women to sample their vaginal micro biome at critical points in their gestation. Founder an CEO of HelloFlo, Naama Bloom stated:

“This is a wonderful fusion of two companies; we have provided the personal essentials and comfort-driven items, as well as the opportunity to contribute to our scientific understanding of pregnancy and birth.”

HelloFlo has been recognized for their viral videos celebrating women’s health. Jessica Richman, CEO of uBiome, noted:

“HelloFlo makes women’s health fun. We’re excited to partner with them to bring research on the pregnancy microbiome to women everywhere.”

HelloFloWhile research in the gestational and postpartum microbiome is relatively recent, research findings indicate significant areas for future exploration, including the differences between the vaginal microbiome before, during, and after pregnancy, as well as the correlations between the microbiome and pre-term birth.

In a PLOS recent article, Funkhouser and Bordenstein explained:

“We can no longer ignore the fact that exposure to microbes in the womb is likely and may even be a universal part of human pregnancy, serving as the first inoculation of beneficial microbes before birth.”


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