nthing, a promising South Korean IoT startup backed by SparkLabs and MousQ Angels, announced today the launch of its Kickstarter campaign. The purpose of the campaign is to fund the production of its new product, Planty.
Planty is an internet-connected planter that simplifies the urban gardening experience through a network of sensors that monitor soil humidity, temperature, light and water levels and alert users when their plants need attention. Users can even remotely water plants via the accompanying smartphone application.
Planty is the brainchild of Leo Kim, CEO and Founder of nthing, who came up with the idea while working in the Korean Electronics Technology Institute (KETI)’s Open IoT Platform project.
CEO and Founder at nthing, Leo Kim, explained:
“With Planty, we want to show the world that technology can be used to help connect people with nature. Gardening can be difficult in metropolitan settings, but through technology, we found a way to make this experience simpler and more manageable for the modern urbanite.”
Hanjoo Lee, General Partner at SparkLabs, which invested in nthing, added:
“Over the past few decades, South Korea has emerged as a leader in electronics and Internet technologies and now has a wealth of talent in these industries. Planty is a great example of how this talent can be applied to solve problems for people around the world.”
Early adopters who participate in the Kickstarter campaign will receive the first batches of Planty at a discounted price with a promised delivery date of November 2015. The campaign will run for 45 days until May 22nd and aims to raise $100,000 to fund the production of the first batch of Plantys. A version of the Planty smartphone application was launched in the iOS App Store as “Life: Smart Gardening Journal” in June 2015.
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