Hidrate, Inc., a startup that consists of students from the University of Minnesota, recently launched a crowdfunding campaign on Kickstarter this week to raise $35,000 for its new invention, HydrateMe.
HidrateMe, which is made from a BPA-free plastic, is a smart water bottle that apparently syncs with a corresponding mobile app available for iOS and Android devices. The product helps consumers keep track of water intake and improve hydration habits. It is embedded with LED lights, the bottle gives off an ambient glow as a reminder to drink more water.
HidrateMe automatically tracks water intake and sends reminders both on the bottle itself and through the Hidrate app. The 24-ounce, dishwasher-safe bottles have a battery life of over a year with no charging needed.
CEO of Hidrate, Nadya Nguyen, stated:
“Drinking water is one of the best things we can do for our health. With daily distractions and the quick pace of everyday life, millions of people simply forget. Hidrate can help with that. We had to make a product that was easy to integrate into everyone’s already busy schedule, and came up with something that can track water intake, improve hydration habits and make sure you’re feeling your very best every day.”
Funds raised through Kickstarter will be directly used to make the first production order, partially funding tooling cost and unit cost of each bottle. Backers will have the opportunity to purchase for a Hidrate Me water bottle in five different colors for $39 through the campaign or preorder on the company’s website.
Hidrate’s Kickstarter has raised well over its initial goal (currently at $86,000). Since it has been already successful, the water bottle is set to move into production immediately after the campaign closes, and both backer pledges and preorders expect to be filled in winter 2015/early 2016.
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