Hamburg-based delicacy box start-up Foodist, which was co-founded in 2012 by Alexander Djordjevic and Ole Schaumberg, has experienced strong growth over the last two years and has increased the number of monthly subscribers from 350 to as many as 14,000. As Foodist wants to keep growing, the startup launched another funding campaign on equity crowdfunding platform Companisto yesterday. The campaign surpassed its goal quickly with the help of over 337 Companisten investing over 287K€ toward the startup pre-evaulated at 5,500,000 €.
“We have a clear vision for our company, that is, we want to surprise people who are just as enthusiastic about good food as we are with extraordinary groceries each month. We would like to realize this vision together with investors who truly believe in our company and who have already placed their trust in us before,” stated Foodist co-founder Alexander Djordjevic.
Foodist, which gained fame on the German TV show “Die Höhle der Löwen” [Dragons’ Den], launched its first Companisto campaign in 2013, raising €175,000. Foodist invested this capital in logistics, human resources, and sales. In 2014, the start-up then launched a second funding campaign.”
When we launched our first equity crowdfunding campaign, we did not even have our own office, so we held our meetings in a café,” reminesced Djordjevic. “Back then, we would still pack the Foodist Boxes and take them to the post office ourselves. Nowadays, a truck picks up the boxes at our own warehouse,” Ole Schaumberg added.
Foodist’s third funding campaign, which ends 10 September 2015, aims to enable the startup’s expansion into the Benelux countries and to access to new business segments.
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