Ready to unveil a new way to listen to music, Chicago startup and Kickstarter success Gramovox launched a campaign on crowdfunding giant’s platform to raise funds for its new product, the Floating Record Vertical Turntable. Within mere hours of its launch, the campaign successfully raised well over its initial $50,000 and is currently sitting at nearly $240,000 thanks to over 630 backers.
The Floating Record is described as a high-performance turntable that plays records vertically through built-in, dynamic, full-range stereo speakers (or through an RCA line out). Each Floating Record sits on a wood base and a belt connects from a small wheel to a platter, causing it to spin and create a great sound without any issues.
The Gramovox crew shared:
“We reimagined turntable technology that uses audiophile-grade materials and components. The result is a visually and mechanically sound way to experience vinyl music.”
“At Gramovox our design philosophy is to reimagine vintage audio design with modern technology. In this spirit, we sought to reimagine the record player. We yearned for a visceral vinyl experience that showcased the record as both art and a medium to produce analog sound. The result is a high-performance turntable that plays your records vertically—producing the illusion that it’s floating.”
Key features of the Floating Record include:
- Ease to Use: It is designed for everyone from first-time listeners to seasoned vinyl enthusiasts.
- Shows off Vinyl: Instead of hiding vinyl, the Floating Record allows users to showcase them while maintaining high-quality playback.
- Space Saver: Takes up less space compared to the standard vinyl records.
- Vertical Vinyl Playback: The company has engineered the Floating Record to provide flawless playback of each vinyl and output full-range stereo sound.
During a recent interview with the Chicago Tribute, Gramovox’s Pavan Bapu stated that backers who give $349 during the Kickstarter campaign will receive a Floating Record. Once the initiative comes to a close, the product will sell for $449 in retail stores.
Bapu also revealed that the Kickstarter goal represents the cost of tooling to get manufacturing started. He noted that the supply chain for the produce has been carefully planning to avoid delays that can sometimes hit Kickstarter hardware products.
Bapu also shared an example of the company’s previous product, the Bluetooth Gramophone, which raised $241,000 on Kickstarter and was a few months late delivering to backers. While consumers were satisfied, he stated that he hopes to avoid the same problems this time.
The Floating Record is scheduled to be delivered around the holiday season. Its campaign is set to close on July 28th.
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