Earlier this year, Luna, a mattress cover that heats beds AND tracks sleep, launched on Indiegogo with a promise that it’ll help users sleep better for the price of $219. Originally seeking only $100,000, the comfy invention quickly surpassed the initial goal and by the campaign’s closing, it raised well over $1 million.
According to TechCrunch, nearly five months after finding success on the global crowdfunding platform, Luna announced it has joined the current class of startups at Y Combinator. The San Francisco company also revealed it captured $1.3 million in funding from private investors just before the Indiegogo project.
When asked why the brand decided to launch the crowdfunding campaign, co-founder of Luna, Matteo Franceschetti stated that the project was more about connecting with easy users and getting their feedback.
In regards to forces with Y Combinator, Franceschetti noted that he believed he can still benefit from the firm’s mentorship:
“They’re really helpful at cleaning up your mind when you have doubts.”
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