DICK’S Sporting Goods (NYSE: DKS), along with The DICK’S Sporting Goods Foundation, announced today a partnership with DonorsChoose.org, a crowdfunding platform for U.S. public schools.
For the first time ever, DonorsChoose.org will feature a dedicated “Team Sports” section supporting public school athletic programs. The DICK’S Sporting Goods Foundation, through its Sports Matter program, will match dollar-for-dollar, up to $1.5 million, once each team is funded 50 percent.
Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK’S Sporting Goods and President of The DICK’S Sporting Goods Foundation, stated:
“During the inaugural year of our Sports Matter program, it became apparent that youth sports are in crisis. Saving youth sports is a core mission of our company, and we are excited to partner with DonorsChoose.org to keep more kids playing sports.”
An estimated 27% of U.S. public high schools will not have any sports programs by 2020. Studies show the positive influence sports have on student athletes, enabling them to have more success in school, build social skills and resist peer pressure.
Charles Best, DonorsChoose.org Founder and CEO revealed:
“Our partnership with DICK’S Sports Matter program aligns perfectly with our mission to address inequity in schools nationwide. Access to sports is an important part of a well-rounded education and it takes committed communities and companies like DICK’S to make a real difference in kids’ lives.”
To continue the conversation around the youth sports funding crisis, DICK’S is hosting a thought leadership panel in New York City to discuss the state of underfunded youth athletics. Pro Football analyst Jon Gruden will moderate, and panelists include U.S. Women’s World Cup team captain Carli Lloyd, actor Michael B. Jordan, New York Jets wide receiver Brandon Marshall, Minnesota Timberwolves and NBA No. 1 draft pick Karl-Anthony Towns, Pulitzer Prize-winning journalist and author Buzz Bissinger and UP2US CEO & Founder Paul Caccamo.
Gruden added:
“Being part of a movement like this is something that really resonated with me last year, and I’m proud to be back to support DICK’S and its Foundation as we address the growing issue of underfunded youth athletics nationwide.”
