Autopilot, a multi-channel marketing automation platform, today announced a $7M strategic investment to bring personalized marketing to the masses, increasing total funding to $20.5M. The company aims to fill the void between basic email software and complex marketing software designed for the tech elite, and will use the new financing to “transform every business with powerful customer journeys.”
Salesforce Ventures and Stage One Capital join previous investors Blackbird Ventures, Garnett Ventures, Rembrandt Venture Partners, Southern Cross Venture Partners, and Tim Draper.
Co-founder and CEO of Autopilot, Mike Sharkey, declared:
“This new investment shows the immense interest and growth in marketing technology. In the past, very few companies could even dream of using marketing automation because the barrier to entry has been too steep — the price too high and the technology too complex. Autopilot is making it possible for businesses of any size to create personalized customer experiences at scale, and at an affordable entry point.”
Despite launching just four months ago, Autopilot has experienced high interest and demand for the platform spiking with signups. Autopilot has signed up over 3,000 companies to help connect their marketing systems and create remarkable customer journeys.
Recently named a “high performer” in the VentureBeat Marketing Automation quadrant, Autopilot’s client roster includes Cambium Networks, Dolby, Freshdesk, Narrative, and PandaDoc. Michelle Pampin, Vice President of Global Marketing and Global Channel Management at Chicago-based Cambium Networks, revealed:
“We chose Autopilot to power our marketing because we needed a solution that gave us the ability to market at the speed of business, and could also scale along with our company. The Autopilot platform gives us the agility to test and improve our marketing performance throughout the entire customer lifecycle.”
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