Last week, Sydney brand Poor Toms Gin made its appearance on the new series The Cult of New.
The new craft gin distillery has opened in Sydney earlier this year and its first batch was snapped up on Australia’s crowdfunding platform, Pozible. The young business raised $25,000 in one day. It has released its second batch through the platform to keep up with demand, and have begun bottling and labeling earlier than planned.
Claire Merquita of Pozible previously stated:
“Craft spirits have always done really well on Pozible, but even so, it’s rare to see a campaign hit its target as quickly as Poor Toms did!”
Poor Toms Gin co-founder, Jesse Kennedy then explained:
“We were really shocked by how quickly people pledged. We had to apologise to those who missed out on a first-batch bottle. We scrambled to make the second batch available, as part of our ‘First Release’. The gin is exclusively available on Pozible for the next 17 days, and it could be some time before people see it in their local bars and bottle shops.”
Kennedy founded Poor Toms with his housemate Griffin Blumer. Check out The Cult of New’s first episode below.
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