Seeking to expand its brand, fitness training company Fitmibody has launched an equity crowdfunding campaign on Crowdcube to raise £75,000 for its upcoming East London studio.
Fitmibody is a personal training and fitness company that provides training services and outdoor fitness classes in London. Its mission is to create an innovative fitness training movement which combines one on one training and the benefits of a group fitness class environment, helping to ensure quality tailored personal training is affordable to everyone.
The company shared:
“The fitness industry is split into 2 services: personal training, which comes at a premium and is not affordable to all, and fitness classes, which do not provide the structure and progression to allow everyone to achieve results.
“FitMiBody will offer personal training within a fitness class environment by introducing Transformation and Progression training packages held at our brand new flagship studio located on Old Street.
“Our aim is to provide tailored personal training services to the quality of one on one personal training, however to help the client achieve their goals and offer affordable pricing, the client will train as part of a small fitness class with the knowledge they’re being completely supported by qualified fitness professionals while working towards their goals.”
Here’s how Fitmibody works:
A client buys a 6-week Transformation package (£270), giving them access to unlimited fitness classes per week with a minimum requirement to attend 3 classes per week.- A personal trainer is then assigned and with the client, analyses their goals, weaknesses and formulates a plan of attack, including nutritional and training plans.
- The client receives ongoing personal training support to ensure progression is on track over the course of the 6 weeks.
Funds from the Crowdcube initiative will go towards opening Fitmibody’s flagship East London Studio on Old Street. This will involve purchasing equipment, fixtures and fittings as well as an extensive marketing campaign to introduce the company’s Transformation and Progression packages, drive sales and introduce its new studio in and around the local market.
In regards to Fitmibody’s future, the company’s team added:
“By 2020, we aim to establish FitMiBody studios in major city destinations and to have the brand internationally recognised.”
Fitmibody’s Crowdcube is set to close at the end of August.
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