Irish Self-Tanning Brand TanOrganic Announces Upcoming Seedrs Campaign

TanOrganic 3Following the exciting news that it received the Enterprise Ireland’s High Fliers Innovation award, self-tanning brand, TanOrganic announced that it is preparing to launch an equity crowdfunding campaign on Seedrs.

TanOrganic, which was founded by organic lifestyle advocate Noelle O’Connor,  is considered the world’s first and only eco-certified, natural and organic self-tanning brand, is currently marketed in 19 countries. It is looking to further expand its products. The brand shared:

“Some self tans claim to be natural and organic but may only contain trace elements of an organic material. TanOrganic however, is the World’s first Eco-Certified self tanning brand, made from natural & organic ingredients.


TanOrganic 1“More and more people are becoming aware of, and concerned with the amount of chemicals cosmetic products contain, and more importantly what those chemicals might be doing to their bodies. Did you know that a study conducted by the University of Pittsburgh Graduate School of Public Health found that up to 64% of what we put on our skin can be absorbed into our bloodstream. Did you also know the average woman directly applies more than 200 synthetic ingredients to her skin via personal care products each day with the skin soaking around 2kg of synthetic ingredients a year.”

O’Connor previously stated:

“I don’t want my products to be mainstream or just like all the others. Tanorganic is a unique brand because I care about what I apply to my skin and I only want to use the highest quality, natural and organic ingredients in TanOrganic products. I believe this is my responsibility and for this reason I believe TanOrganic will be as a world-beater and a Globally Successful Brand.”

TanOrganic 5Other awards that TanOrganic has received include:

  • First ever self-tan to be listed in the ultimate natural beauty bible.
  • First ever self-tan to be listed in Mothercare. Winner Best Fake Tan Natural Health International Beauty Awards 2015
  • Winner RSVP Beauty Awards 2014
  • Winner Social and Personal Beauty Awards 2014
  • Winner RSVP Beauty Awards 2013
  • Winner Social and Personal Beauty Awards 2013
  • Mummy Pages Best Tan 2011

O’Connor revealed that the brand has also been listed in Boots UK stores. She stated:

“I am ecstatic about our recent listing into 200 Boots UK stores. Not only is this a fantastic development for TanOrganic, but it will also create revenue and jobs.”

TanOrganic 2Buying Manager at Boots UK, Lily Child, added:

“We are so excited to be launching TanOrganic from #BeautyFinds in Boots. Beauty Finds brings our customers the latest in product innovation. TanOrganic has some amazing natural products, that don’t leave that biscuit-y fake tan smell.”

Chief marketing officer at Seedrs, Ben Sears, added:

“We’re really excited that an established brand like TanOrganic sees opportunity and value in inviting their customers, partners, and friends to help be a part of their growth via Seedrs.”

The campaign is set to launch next month.

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