Colorado’s Sunflower Seed Butter Good Luck Chuck Launches CircleUp Initiative to Raise $750,000 For Expansion

Good Luck Chuck LLC, a Boulder-based sunflower seed butter company, announce this week that it has initiated its first round of funding through crowdfunding platform, CircleUp.

Good Luck ChuckThe brand stated:

“Good Luck Chuck seeks to gain a national acceptance by appealing to groups that are typically ignored by natural foods brands. By speaking directly to a youthful demographic within urban environments, Good Luck Chuck will establish legitimate credibility and a devoted following.”

Good Luck Chuck’s signature butter is the following:

  • Original Sunflower Seed Butter
  • Chocolate Sunflower Seed Butter
  • Spicy Sriracha Sunflower Seed Butter


Aaron EkaloFounder of Good Luck Chuck, Aaron Ekalo, shared:

“Since the idea of Good Luck Chuck surfaced just over 2 years ago, we’ve spoken on and off to a good handful of fundraising platforms. However, the more we learned about CircleUp and their passion for good foods and the better-for-you space in general, the more we became maniacally focused on leveraging its platform.”

According to Lincoln International, a global leader in M&A execution, plant based protein and better-for-you brands are emerging trends to watch. This statement rings true, as Good Luck Chuck has only spent 5 months on shelves yet is currently experiencing a sell-through rate of 2.3x the sunflower seed butter space leader (source Nielsen).

good luck chuck jarsEkalo added:

“I think consumers in general are getting tired of the status quo. There’s a need for better-for-you foods to be more accessible to everyone. Not only those elitist natural foods stores, but your neighborhood supermarket, your local convenience store, even vending machines. Good foods should be available to all. That’s Chuck’s mission.”

Good Luck Chuck LLC aims to raise $750,000 for funding round by October 2015.

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