On Wednesday, LendInvest revealed an entirely new visual identity, including a new logo and website. The rebranding highlights the key strengths of the company.
The peer-to-peer lending platform started out in 2013 as an investment product for High Net Worth investors (initially with a minimum investment of £50,000). However, at the beginning of 2015, the minimum investment on the website was reduced to £1,000, bringing it to a much wider audience and closer to its goal of making property an investment for everyone.
For the rebrand, LendInvest collaborated with global branding house DesignStudio – the team behind the successful rebranding of AirBnB. Earlier this year LendInvest hired Bart Boezeman, who was previously a senior global brand and marketing executive at Microsoft, to take on the role of Chief Marketing Officer. Boezeman led the rebranding in conjunction with DesignStudio.
Christian Faes, LendInvest CEO, commented:
“We now have the foundations to build a truly mainstream brand in financial services. As part of this process we’ve done a tonne of research and testing with existing customers, and different prospective consumer demographics, along with our own team. People are fed up with the banks, and both investors and borrowers are looking for new (and better) ways to do things. This is at the core of what we’re about at LendInvest, and this is what we are portraying with our new branding.”
Ben Wright, DesignStudio Founding Partner, commented:
“It was a lot of fun working with LendInvest – they are clearly not your average financial services business. From talking with co-founders Christian and Ian, it was really clear from the start, that their whole business is about trying to do things in a different way. LendInvest and DesignStudio share this ethos, which ultimately led to a highly collaborative and successful process.”
LendInvest has facilitated over £390 million in loans in just a few short years. The average loan size stands at approximately £631,000 with an average rate of return for investors of plus 7%. Earlier this year, LendInvest received a substantial investment from the Chinese firm of Beijing Kunlun.
Sponsored Links by DQ Promote
Reg A - Form 1-A Filings Beta
Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.
YTD: Jan 1, 2026 - Oct 24, 2026 vs Jan 1, 2025 - Oct 24, 2025
Share this graph
Number of Filings131Prior 126 +4.0%
Target Raise, Total$3.40BPrior $3.54B -3.9%
This YTD
Year prior
Change
Filings
131
126
+4.0%
Target raise
$3.40B
$3.54B
-3.9%
Sponsored by
the Crowded Media Group
the leading digital news service covering the global Fintech Industry, including digital assets, crowdfunding, tokenization, and other innovations in capital markets. email us@CrowdfundInside
This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.
Crowdfund Insider is the leading news website covering the emerging global industry of disruptive finance including investment crowdfunding, Blockchain, online lending, and other forms of Fintech.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it and agree to our terms of service.
“We now have the foundations to build a truly mainstream brand in financial services. As part of this process we’ve done a tonne of research and testing with existing customers, and different prospective consumer demographics, along with our own team. People are fed up with the banks, and both investors and borrowers are looking for new (and better) ways to do things. This is at the core of what we’re about at LendInvest, and this is what we are portraying with our new branding.”
“It was a lot of fun working with LendInvest – they are clearly not your average financial services business. From talking with co-founders Christian and Ian, it was really clear from the start, that their whole business is about trying to do things in a different way. LendInvest and DesignStudio share this ethos, which ultimately led to a highly collaborative and successful process.”
