Readers may now be familiar with Jimmy Kimmel’s viral Mean Tweets on YouTube. If you haven’t joined the over 47M viewers who watched these funny clips, treat yourself to a laugh. Berlin-based Fanmiles taps into the crowd’s desire to reach out (ideally in a positive way, not like Mean Tweets) to their favorite stars such as Til Schweiger, Marco Reus or Mario Götze by introducing #fanmiles, a fan loyalty currency accepted worldwide. Having completed its founding stage, Fanmiles now seeks to establish a global ecosystem to reward fans, eliciting:
“Imagine you are watching a video of your favourite artist, streaming the artist’s music and attending his or her concerts. Or are you an avid football supporter cheering on your club in the stadium? As a devoted fan, how would you feel if you were rewarded for your support?”
Claiming its position as the first global fan loyalty platform, Fanmiles taps into celebrities, clubs and brands and implements their own fan loyalty campaigns and programs, rewarding a fan’s loyalty and daily interactions with his or her favourite personalities in the music, sport, entertainment and gaming arena are rewarded with #fanmiles.
“Fanmiles is a platform created by fans for fans. The one-sidedness of being a fan is a thing of yesteryear,” explains Fabian Schmidt, CEO and co-founder. “With the help of Fanmiles fans are now rewarded for their enthusiasm and passion. This is where #fanmiles function as a global currency – the perfect medium of exchange when it comes to the fans’ emotions.”
Watching videos online, music streaming, reading, checking in, surfing, playing, buying and sharing – starting immediately fans can collect #fanmiles with their stars and favourite brands, anytime and anywhere on Facebook and Instagram or solve a quiz on playbuzz.com, according to the platform.
“Our platform is open to anyone who already has a fan base, so alongside established stars such as Mario Götze, also especially to newcomers, bloggers and YouTube personalities,” shared Alan Sternberg, co-founder and COO of Fanmiles GmbH.
Associated partners, such as the rights owners of football clubs from the German Premier League, music and film streaming services, gaming providers, celebrities from sport, the music and film industry, YouTube personalities and bloggers have been targeted by Fanmiles. In the sports arena, Fanmiles has linked with top footballers Mario Götze and Marco Reus and Til Schweiger, Ticketmaster, Deezer, CineStar, Playbuzz.com and Aeria Games in the entertainment industry. In addition, the bonus program DeutschlandCard has partnered with Fanmiles to collect vouchers and receive bonuses of their choice.
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