Brave runners, unite! ROCKSOLID, a themed-obstacle course racing event held in Exeter and Milton Keynes, recently launched an equity crowdfunding campaign on Crowdcube to raise £350,000 to expand its lifestyle brand.
Much like Tough Mudder and The Warrior Dash (both of which I have participated in), ROCKSOLID offers an obstacle course that involve water (with ice), crawling (barbwires included), climbing tall walls, and natural (carrying of wood). In order words: You need to train in order to even make it through it all in one piece.
Since being launched in 2013 by founder Ashley Jardine, ROCKSOLID has attracted over 16,000 participants, dubbed “Best New Event” from Mudstacle, and featured in various media outlets such as The Sunday Times, The Guardian and Mudstacle. The brand is dedicated to those who want to#beMORE and also #doMORE. It currently offers not only obstacle racing events for adults and children, but also online training resources to help prepare for events and improve fitness.
Noting what inspired its establishment, the company revealed:
“We started work on ROCKSOLID in 2012, shortly after Ashley began taking part in obstacle races. Ashley committed to up-skilling himself by holding OXJAM gigs and volunteering at other events. Working for seven days a week as an Optometrist for Specsavers, Ashley raised the capital to take it from a dream to reality.
“At other obstacle racing events Ashley noticed there were many aspects of the events that could be improved. The obstacle racing events were appealing to a narrow demographic because they lacked the facilities, atmosphere and entertainment to appeal to a wider market. Ashley knew he could provide something much better.”
Funds from the campaign will go towards increasing headcount and number of events, along with marketing optimization. As part of the initiative, the brand wishes to offer up 18% in equity to investors.
The campaign is set to close mid-October.
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