DSTLD, a direct to consumer premium denim company, has quickly climbed the ladder of investor interest as it “Tests the Water” (TTW) as part of a possible Regulation A+ equity crowdfunding round. Crowdfund Insider wrote about DSTLD last week, and since that time the company has jumped from over $7.7 million to more than $9.4 million in registered interest to invest.
Reportedly over 1900 individual investors, both accredited and non-accredited, have stated they would be interested in purchasing shares of DSTLD via SeedInvest in the near future. DSTLD in many ways is a perfect case study of a viable private company seeking capital – that uses Reg A+ as the vehicle to raise funds. DSTLD has been able to turn a portion of its customers into possible owners. Committed to the brand, they see value, and potential capital gains, in putting their money to work to help fuel the growth of the direct to consumer retail brand.
While TTW is not a hard commitment – it is probably a good indicator of how much the company may now raise.
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