Blurrt, a social media analytics firm from Cwmbran, recently debuted its equity crowdfunding campaign on Seedrs to raise £500,000 for expansion.
The company, which was launched in 2013 and employs eight at its offices in Cwmbran and London, helps users to understand “social conversations” by offering up the following tools:
- Curation of data: collecting, filtering, analyzing and displaying social data
- Making over sense of audience reaction
- Identifying hotspots in the conversation and key contributors/influencers
- Showcasing interesting
- Easy-to-use platform operating in real time
The Blurrt team shared:
“There are numerous challenges for anyone seeking to make sense of social data: to collect what is relevant; filter out the noise; conduct an analysis of the data; find out what influencers are saying or simply pick out the most re-tweeted picture of a celeb. Blurrt enables all this to happen – from the serious to the trivial.”
During a recent interview with Wales Online, CEO of Blurrt, Jason Smith, stated:
“We’re seeking to raise £500,000 to help accelerate our growth plans, recruit a sales and marketing team and explore overseas markets. Since our launch 2013, we have achieved notable successes in our target markets, including being the first to broadcast live Twitter reactions to a political debate in the UK. We’ve also worked with BBC3, BBC Wales, S4C, ITV Wales and the Welsh Government. We are currently working with Welsh broadcasters on the Rugby World Cup and with brands such as GoCompare.”
Since its launch, Blurrt’s funding initiative has successfully secured over half of its initial goal. The company is currently offering investors 25% stake in the business. The campaign is set to close at the end of the year.
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