As previously reported by Crowdfund Insider‘s Samantha Hurst, Knix Wear describes its Evolution Bra as the most comfortable, versatile, and technologically advanced undergarment. Its patented wire-free construction, is odorless, quickly drying and reversible. Heading the team by Chief “Nixpert” Joanna Griffiths, a graduate of INSEAD’s MBA program, Knixwear is no stranger to successful crowdfunding. Knix Wear first turned to the crowdfunding method two years ago for its footwear and then again for lingerie. On Kickstarter the company shared:
“We’ve reinvented the bra, and designed it with the active woman in mind. With eight wearable options in one, the evolution bra was designed to adapt to the rigors of your busiest days, seamlessly transitioning between work, play, and whatever else you’re up to. Using the latest in performance fabric technology and patented bonded construction that moulds to your unique shape, we have created the most comfortable bra that you will love to wear. The only problem? You might never want to take it off.”
This could very well be a problem, maybe an Evolution Bra revolution by the over 12,090 Kickstarter backers! Cited risks of this campaign include sizing and ensuring customers select correct right size, an issue that was recently addressed to its backers:
“We are going to have a fit specialist available for online consults every Thursday for the next few weeks. Note that the session can be via video, audio only or live chat – whatever you prefer. We are here to help answer your questions and guide you into the right size. Having produced underwear for the past two years we are confident in our ability to deliver an outstanding product on time. We have worked with all of our partners before and have set aside time for production and fulfilment. We have also gone through multiple prototypes and testing on the bra and feel confident that the product we are presenting to you is one you will love.”
To date, the campaign has secured over $956,119 in retail funding easily surpassing the original $30,000 goal, with many of its pledge levels sold out.
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