Knix Wear’s Evolution Bra Hurdles Over $1.1M During the Final Hours on Kickstarter & Becomes Most Funded Female Oriented Campaign

Well ladies, your dream undergarment has officially arrived (yes, that is possible to dream about). During the final hours of its Kickstarter campaign, Knix Wear’s famous 8-1 Evolution Bra surpassed $1 million (that’s right, 3663% of its initial $30,000 funding goal).

Evolution Bra 3Knix Wear’s Evolution Bra is described as the “most” comfortable, versatile, and technologically advanced undergarment. It has patented wire-free construction, is odorless, quick dries and is even reversible.  The company, which was founded by Chief “Nixpert” Joanna Griffiths,  is no stranger to successful crowdfunding. Knix Wear first turned to the crowdfunding method two years ago for its footwear and then again for lingerie.

Knix stated on this funding initiative:

“We’ve reinvented the bra, and designed it with the active woman in mind. With eight wearable options in one, the evolution bra was designed to adapt to the rigors of your busiest days, seamlessly transitioning between work, play, and whatever else you’re up to. Using the latest in performance fabric technology and patented bonded construction that moulds to your unique shape, we have created the most comfortable bra that you will love to wear. The only problem? You might never want to take it off.”

Evolution Bra 2The company noted that it has tested the bra on over 70 women, who had different cup sizes, to create the bra’s unique sizing chart. Simple measure the inches around the band, under the bust and across the ribcage (round up odd numbers to get an even value). Users will also have to measure around the largest part of the bust and subtract the value from the band (example: 36in-34in= 2, B Cup).

During a recent update,Knix announced that there is a new size available, which is 36/38 E/F. Check out the new sizing chart below!

Evolution Bra

The bra is currently set to be delivered to Kickstarter backer in February 2016.



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