SimilarWeb, a website traffic and mobile app analytics, announced on Monday the closing of a $25 Million growth equity round led by Naspers (JSE:NPN), the global Internet and media group, and Investor Lord David Alliance. This round brings SimilarWeb’s total funding to $65 million. The additional capital will be used to aggressively expand the company’s operations including opening new offices and furthering its acquisition strategy.
SimilarWeb measures traffic, engagement, time on site, and other key metrics for over 80 million websites and 3 million apps from 196 countries, enabling businesses to analyze their competitive landscape and drive more effective growth strategies across the web, mobile web and mobile app ecosystems.
SimilarWeb’s mobile app measurement system, launched in 2014, provides unprecedented insight into key app metrics such as downloads, engagement and retention to create an accurate picture of the app ecosystem.
“We aim to bring a new level of digital visibility to the entire online ecosystem. This investment allows us to scale up our activities so that we can continue to provide the highest quality product in the market and deliver the most accurate picture of the digital landscape. Naspers continues to be the perfect partner for SimilarWeb, bringing a wealth of knowledge and experience to help us become the authority in measuring the online world.”
Naspers is a key investor in some of the world’s most powerful digital entities including Tencent, Mail.ru, and Flipkart and operates leading Internet and media businesses in 130 countries across the world, including OLX, Allegro and eMAG.
Larry Illg, CEO New Ventures at Naspers, added:
“SimilarWeb enables businesses to make better decisions in today’s dynamic online and mobile world. Its products are uniquely capable of providing the insights necessary to create value for businesses of all sizes – from SMB to enterprise. Our New Ventures team at Naspers is always on the look out for opportunities to back exciting, game-changing companies and founders and help them scale globally. This latest investment underlines our continued confidence in the SimilarWeb team to redefine how the digital world is analyzed.”
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