Shaken, a UK-based cocktail brand, recently launched its second campaign through equity crowdfunding platform, Seedrs, with a mission to raise £100,000, which will go towards expansion of its monthly subscription services.
Shaken, which was launched in 2014, has been producing boxes of cocktail ingredients and recipes that are sold directly to consumers through retailers and a monthly subscription service by post. The company shared:
“We produce cocktail boxes filled with premium ingredients and recipes. Our boxes are available via a monthly subscription, through high-end retailers such as Fortnum & Mason, Selfridges, Harvey Nichols and, in the near future, in hotel rooms around the world. We work with global brands and craft distillers, with support from some of the world’s finest cocktail creators, carving out a whole new market for at-home cocktails.”
During a recent interview with Spirits Business, Mark Jennings, CEO of Shaken, stated:
“We’ve achieved a huge amount in the past year, and 2016 looks even more exciting. To take advantage of the opportunities available to us, we need investment for product development and to bring in fresh expertise. We’ve seen tremendous support from across the drinks industry and the startup community, and we’d like to bring as many investors on board as possible.”
Earlier this year, Shaken successfully secured over £120,000 through Seedrs. The media outlet noted that the brand’s “Signature” cocktail boxes are available now in Fortnum & Mason, Selfridges and Harvey Nichols with an RRP of £39.99. It’s subscription service is available at £24 per month, including UK delivery.
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