Following the announcement that Camden Town Brewery has been acquired by mega brewer AB InBev, Crowdcube shared its excitement for the brewery, which has been dubbed the equity crowdfunding platform’s second exit.
On Monday, founder of Camden Town Brewery, Jasper Cuppaidge, announced the transaction to fans and shareholders:
“The ‘craft’ brewing movement has seen incredible growth driven by innovation, quality and daring. Camden Town Brewery has been at the forefront of this revolution. The success and reputation we have built has been nothing short of incredible. That has been thanks to all of you and the great beers we’ve brewed.
“To stay at the forefront of this movement and secure our future success, we have to build a bigger brewery, employ more people and gain access to an international distribution network. We can’t do this on our own. That’s why I’m proud to say I’ve signed a deal with AB InBev.
“This partnership is going to help us deliver our plans to grow. With AB InBev’s support we will expand our operations, create more jobs in London and continue to brew our great beer and get it to more drinkers.
“We are really excited about taking this opportunity to turn Camden, and the quality it stands for, from being an outstanding London brewer, to being a world famous one. We hope you are too. If you’re one of our shareholders, we’ll be in contact soon with more details about what the news means for you. We’ll also be updating the investor site shortly with answers to questions you may have.”
He then explained:
“Our growth has been phenomenal. To keep up with the demand for our distinctive beers we’ve had to look at expanding our brewing capacity and team. AB InBev is going to be our strategic partner, helping us maintain the character and quality of our beers, while giving us access to the investment we need to drive Camden tobeing ever more successful at home and abroad.”
In a recent blog post, the Crowdcube team revealed:
“Today marks a new milestone for the company and for crowdfunding. From closing its funding round on the 22nd April, eight months later the company has announced its exit.”
Co-founder of Crowdcube, Luke Lang, stated:
“This deal is great news for investors in Camden Town Brewery. It clearly demonstrates that our crowd of savvy investors is a shrewd judge of investment potential. Camden’s pitch prompted widespread discussion with many finance and industry experts being publicly disparaging of its valuation. I expect they will be choking on their Christmas turkey following news of the company’s sale and investors’ multiple return within 12 months. Christmas has come early for the Hells Raisers of Camden.”
Camden Town, launched in 2010, now employs 95 people having sold 12 million pints in 2015. The beer is available in more than 1000 pubs and is distributed around the world. Camden plans on building a second brewery in London next year.
The acquisition is expected to close on January 7th.
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