UK’s Eightpointnine; a Personalized Coffee Subscription Service, Nearing End of Equity Crowdfunding Campaign

kiss my ace eightpointnineFor fans of subscription services—such as Wet Shave Club for safety razor supplies, Stitch Fix for women’s fashion or Graze for health-mindful snacks—there’s a new delivery to look forward to from Eightpointnine, a UK-based personalized coffee subscription service.

Eightpointnine’s flavor-matching algorithm figures out the perfect blend of beans (Fairtrade) for each customer based on their individual tastes and requirements. Launched in 2011, they’ve shipped over 50,000 bags of coffee, generated over £110,000 revenue in 12 months and developed co-brand partnerships with the likes of De’Longhi, giving them access to hundreds of thousands of coffee lovers.

EightpointnineAs of this writing, Eightpointnine has raised £104,710 on UK crowdfunding platform Crowdcube, out of the £150,000 it is seeking. With six days left in the campaign, the company has 79 investors and is offering 16.67 percent equity. The share type is A (£10,000) and B, and the largest investment to date is £11,000.

Here’s how Eightpointnine’s service works: First, customers design and name their coffee blend, based on factors such as the kind of flavors they like and the coffee’s body and mouth-feel. The coffee beans are sourced from coffee plantations in Brazil, Colombia, Costa Rica, Guatemala, Kenya and Sumatra.

Second, the order is prepared by hand at the company’s Cotswolds production kitchen. Finally, the coffee is posted the same day as it is prepared, using Royal Mail’s first class post. And, if designing and tweaking sounds like a bit too much hassle, Eightpointnine also offers a weekly grandCRU service, a select roast that showcases some of the best coffee flavors worldwide.

Kris HewittCost? The coffee is priced at £7.50, including delivery. Each box contains 250 grams, the amount that Eightpointnine has calculated is enough for 28 cups of coffee with a little bit left over, just in case.

Founded by Kris Hewitt and Philip Clarke, Eightpointnine’s headquarters are in London, and the company also has a production center in the Cotswolds and a Scandinavian office in Trondheim.


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