CEO of Indiegogo Alum Canary Confirms: First Year Sales Were ‘Bigger than Fitbit, GoPro, & Dropcam’s First Year Combined’

Canary with iPhone

Adam Sager, the CEO of home security company and Indiegogo success, Canary, recently revealed to Business Insider that the business has had a great year in terms of sales.

CanaryWhile at CES last week, Sager, shared details about the past twelve months:

“We’ve had an incredible year. Our first year was bigger than Fitbit, GoPro, and Dropcam’s first year, combined.”

According to the media outlet, Sager credits  Canary success on just building a good product that people like, rather than feeding into in the seemingly endless hype cycles over “smart homes” and “connected appliances”:

“We as a company are focused on solving real problems, not invented problems.”

Check in from anywhere with CanarySince its successful Indiegogo campaign came to an end, which gained over $1.9 million, the New York City startup has shipped tens of thousands of units to 78 countries. Reportedly, the early users have demonstrated a remarkably high level of engagement: the average Canary user checks into the app almost four times a day, and within the first month of using the product watches over 50 minutes of live video.

Most recently, the company successfully secured $30M in Series B funding to further their mission of empowering people everywhere to connect with and protect their homes, families, and communities. The round was led by Walden Riverwood Ventures (WRV), alongside significant investment from Cota Capital, Khosla Ventures, Flextronics, Two Sigma Ventures and Western Technology Investment.

When asked whether or not Canary will expand beyond its popular cameras, Sager stated that the company has no current plans to do so at this time. He noted that he believes there’s not enough benefits when it comes to smart light bulbs or fully fledged alarm systems:

Adam Sager“In reality, [do those products] make your life better?”

In regards to next generation “home automation platforms,” Sager added that the company isn’t worried about those kind of products right now:

“The average person doesn’t care about connecting ten devices because nobody has ten devices.”





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