PledgeMe Announces “CrowdfundingU” Program & Fee Changes


Earlier this week, PledgeMe co-founder Anna Guenther announced a new program for the platform called “CrowdfundingU.”

PledgeMeGuenther took to the crowdfunding portal’s blog and wrote:

“Team PledgeMe has learned a lot over the last year. And now with 12 equity campaigns funded (out of 19 launched) we have a pretty clear idea of what’s working and what needs refining to help kiwis fund the things they care about.


“As we do, we listened to our crowd. We asked them what would help get them ready to run equity campaigns, and what they thought would give them the best chance of success. We clearly heard that companies wanted more support in the lead up, more education around, and a better structured programme to ease them into a campaign.


“Taking that on board, and mixing in our experience in crowdfunding… We’re launching, CrowdfundingU!”

Anna GuentherAnna shared CrowdfundingU will offer a structured 6-week programme for equity campaigners. Some of the topics that will be discussed include:

  • What is Equity Crowdfunding
  • Documentation do’s and don’ts
  • Mapping the Crowd
  • Communicating with your Crowd
  • Pitching to the Crowd (from visuals to events)
  • Launching the Campaign

She then explain:

“While comprehensive, the programme is not intense. It’s not some sort of boot camp where we wake you up at 5 AM and make you do press ups in the mud. We focus on the essentials on a one-to-one basis to make sure companies are ready for their campaigns before they hit the launch button. The sessions give an up to six week lead in time to launch, but can be condensed for folk who want to move quicker than the average bear (or tiger).”

Also noting how the program will affect the platform’s fees, Anna revealed:

“To reflect the change in the way we’re running equity campaigns we’re changing how we charge for them. There will now be an upfront fee of $1,500. This replaces the fees for legal work and background checks we were charging previously. It also covers the one-to-one time you’ll get with one (or more) of the PledgeMe team through CrowdfundingU.”

She went on to mention the benefits of using CrowdfundingU:

“One of the big things we heard from our crowd was that they wanted a more structured process. Not a rigid set of guidelines, but something more than just a how to guide. CrowdfundingU breaks helps you get all the corner and outside bits of the puzzle locked down, to make the middle bit easier.


PledgeMe 1“Campaigns all come in different shapes and sizes, and from campaign to campaign we were figuring out how we could help companies. With the one-to-one sessions during CrowdfundingU it gives the companies space to ask us questions, and gives PledgeMe time to hear what the companies need and go away and work on it.”

In regards to other features that CrowdfundingU will have, Guenther added:

“We’ll still be running Pitch Kitchens during CrowdfundingU, but these will be better informed and come sooner in the process to give companies good feedback on their pitch as they’re building it. Because of the better structure and increased support we’ll have a better idea of the skills the companies need present and so can arrange stellar lineups (from our crowd and theirs).”




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