Global sportswear brand, SKINS, announced on Monday it has launched an equity crowdfunding campaign in the UK, Europe, Australia and New Zealand. The Aussie company and inventors of sports compression is working with Seedrs and Equitise to raise £2 million out of a 10 million global fundraising goal.
SKINS, which was founded in 1996 and currently sells products in 43 countries, has reportedly become famous in recent years for a number of activist initiatives in the world of sport, including, most notably, its role in calling for reform in FIFA last year.
The company shared:
“SKINS is a sportswear company with a difference. Not only do its products make a difference to an athlete’s performance, but the company is also on a mission to show how sport can achieve positive social change. It is time for SKINS to take the next step and take advantage of the commercial opportunity that comes from connecting an emotional brand through its purpose and leveraging this with a broader product range and entering the larger adjacent non-compression sportswear category.”
Executive chairman of SKINS, Jaimie Fuller, stated:
“SKINS began life making sportswear that enabled athletes to improve their performance. Over the years, our mission has transcended the field of play and we have become increasingly concerned with making a difference in the world of sport. We see crowdfunding as a fantastic opportunity for like-minded people to become part of our journey.”
Jeff Lynn, CEO & Co-Founder, Seedrs, added:
“We’re incredibly excited to be working with SKINS. Not only does it have great products, but it has a unique brand purpose that really makes it different. This is a really exciting opportunity for people to invest in a business they believe in and share in its success.”
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