Tovala, a Chicago-based Y Combinator-backed food startup, recently launched a Kickstarter initiative to raise $100,000 for its self-titled smart oven. Just hours after launch, the project surpassed $60,000. Now, just two weeks later, it has secured well over its initial goal thanks to nearly 1,000 backers.
As previously reported, the Tovala oven is described as a multi-functional kitchen appliance and food-delivery plan that supposedly works together so that users cans enjoy fresh home cooking quickly and easily. It bakes, broils, steams and convection heats just like a combination oven that professional chefs use. The oven is also a connected device. Users can use their mobile device to cook one of the company’s specially prepared meals or any other recipe they wish.
The company revealed:
“Our delicious Tovala meals are curated by master chefs, made from scratch, and delivered fresh to your doorstep, ready to cook. All you do is scan your meal’s barcode, put it in your Tovala, and press start. In 10 to 30 minutes your meal comes out freshly cooked and ready to eat.”
“All we had was a crazy idea a year and half ago and we’ve run through multiple prototypes, and now we have 30 prototypes that work that we’ve put in people’s homes that produce delicious food, so I think there is evidence that our team has delivered beyond expectations. The next steps will be showing that people want to buy it.”
On Monday, Tovala made a special appearance on the Today show in New York City. Check out the video below.
The campaign is set to close at the beginning of April.
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