CurrencyFair, a peer-to-peer currency exchange marketplace, announced this week that it has appointed Nils Andén as its new chief marketing officer (CMO).
Prior to joining CurrencyFair, Andén was CMO of Unibet Group PLC, an online European gambling operators. He led the marketing department and was responsible for the activation of a £100 million+ annual marketing budget and a team of 150 people across 20 territories. His team was also in control of the commercial strategy, which delivered an increase in Unibet’s market cap from £300 million in 2010 to £2 billion in 2015.
Speaking about his appointment, Andén stated:
“Style gets you noticed but substance gets you remembered. I have joined CurrencyFair, the first platform in the world to break the $1 billion barrier in transfers, and I believe I’ve joined the company with the most substance, both in having the best product in the industry but also in terms of how fairly it treats its customers.”
Andén went on to share that he sees similarities between the gambling and peer-to-peer industry:
“Some early adopters and industry insiders saw the huge opportunity in online gaming and we embarked on some colorful marketing campaigns to get attention for the nascent industry. There are some rival companies in the industry to CurrencyFair making a lot of noise at the moment that have attracted early adopters away from the extortionate rates of the banks, but now it’s time for a more mature approach as more and more customers are realizing the benefits of switching away from the banks.”
CurrencyFair also revealed that it has secured an additional €8 million during its latest funding round, which was led by Octopus Ventures. London’s Proxy Ventures also participated in the round.
Proxy Ventures’ Aapo Bovellan noted:
“On the back of big savings and great service, CurrencyFair has grown into a smart forex powerhouse we love using ourselves. With a huge amount of currency traded to-date we now believe it is the time to build mindshare with a global brand to match. We are proud to join a lineup of some of the world’s best VCs backing Brett and the team.”
Speaking CurrencyFair’s appointment and funding round, CEO Brett Meyers added:
“We are delighted to have appointed Nils and to have gained a new partner like Proxy Ventures in this funding round. We are the only true peer-to-peer currency exchange platform and attracting people of the quality of Nils and the team at Proxy Ventures is a validation of the brilliant product and marketplace we have built. Working with them will help us further develop our brand and the industry as something people and businesses can trust to save them money. Peer-to-peer currency exchange is ‘approaching widespread adoption and now needs a more mature voice.”