Google’s Primer App & Indiegogo Presents: “How Crowdfunding Success Begins With an Email”


On Friday, crowdfunding platform Indiegogo announced that it has teamed up with Google’s Primer App to present a “short lesson” on why email marketing is important for crowdfunding entrepreneurs.

indiegogoThe funding portal declared:

“Overall, we find that building momentum early can help set up a campaign for long-term success.”

Indiegogo also reported that campaigns that raise 30% to 50% or more of their goal in the first 48 hours raise 47% more money on average. The lesson, which is called How Crowdfunding Success Begins with an Email reveals how direct email is the “most effective” tool for driving early momentum to projects.

Check out the key tips below.

  • It’s all about relationships:“The best email lists consist of people that you have developed a relationship with over time. It’s helpful to think about your email list like the layers of an onion – you want to start with your strongest relationships  and build out from there.”
  • Business man with checkboxesOffer a Strong Call-To-Action in Your Email Subject Line:“The hardest part about email marketing is getting people to actually open the email. Offering limited time discounts can be an effective strategy to get people to contribute in the first 48 hours of your campaign’s launch.”
  • Don’t Cold Email Your List:“The most effective email launch strategy is one that engages people in what you’re doing before asking them to contribute. Plan at least two pre-launch emails to help build anticipation. Include any information about special perks you’ll offer on launch day.”
  • Say “Thank You”: “Once your community has backed your campaign, don’t stop there. Be sure to thank them for sticking with you through the process! Showing appreciation is a great step towards turning backers into advocates for your campaign.”



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