BrewDog Forms New Partnership With Indiegogo-Funding Brewgooder

Brewgooder, a new craft brewer that is seeking to provide clean water to the masses, has formed a partnership with famed brewery BrewDog to produce its new beer line. BrewDog’s co-founders James Watt and Martin Dickie have reportedly been named two of BrewGooder’s trustees.

Last month, Brewgooder aunched an Indiegogo campaign to raise £50,000 to turn its beer into clean drinking water.Co-founders of the startup, Alan Mahon and Josh Littlejohn, revealed that they created the concept one evening while drinking a pint and discussing one of the world’s biggest issues – providing developing countries with clean water. They shared:

“We set off on a mission to make a great tasting craft lager to a unique recipe, sell the beer and invest 100% of our profits – every single penny – into clean water projects. This means that when you drink our beers you are providing someone who needs it with clean drinking water.”

The duo is hoping to provide a million people with access to clean water, which will be used for drinking, sanitation and hygiene. The Brewgooder’s Clean Water Lager (4.9% ABV) is described as a drink that is made with malted barley, water,  a unique blend of Saaz and Sorachi Ace hops with a touch of wheat resulting in a crisp, refreshing lager with a citrus hit.

Speaking about doing business with BrewDog, Littlejohn stated in a recent interview:

“We are excited about teaming up with a business of BrewDog’s scale to make a significant impact – with the ultimate ambition to make a dent in a global water crisis that means 650m people have no access to clean drinking water and 1,400 children die each day from water borne diseases.”

Mahon also noted:

“Using beer to drive such an ambitious social change has never been tried before. We hope that when our campaign is successful, drinkers all over the world will be able to find Brewgooder in their local bar, restaurant, and supermarket and we can start to make a big impact where it’s needed.”

It was also revealed that Brewgooder’s beer sold out of all BrewDog bars in the UK within 10 days. With less than three weeks left until its campaign comes to an end Brewgooder’s campaign has achieved 89% of its funding goal.