The company revealed that its key mission is to establish a Tradable Market in football by issuing “Virtual Shares” in the top football players:
“Football INDEX addresses a huge impassioned audience with a unique and compelling proposition: BUY, SELL, BET, indeed “invest” real money in the world’s Top 200 football players. Build value in your portfolio (capital appreciation), earn dividends (ROI), and ultimately sell at a profit. We believe the Product fills a vacant space between two massive markets with huge followings – football sports betting & fantasy football – but has advantages over both in certain respects.”
Here’s how to create a Football INDEX portfolio:
Create an account
Buy football players
Sell at a profit
Those who participate on the website may do so by depositing as little as £10. Footballers are currently for sale from just £1. Sharing details about the initiative, CEO of Football INDEX, Adam Cole, stated:
“My team and I built Football INDEX because we were convinced that most people didn’t want to trade traditional stocks and shares in companies like British Gas and HSBC. People want to invest their knowledge and ‘trade their passion’, and there is no shortage of knowledge or passion in football. As we’ve proven, there is a huge appetite for Football INDEX as a platform. It may be that you feel that investing in company shares is not right for you, and that you’re happier playing the Football INDEX itself rather than becoming a company shareholder, and I completely respect that it’s not for everyone. But for those of you sitting on the fence or yet to get involved I wanted to explain why I think you should.”
Since its launch, Football INDEX’s Seedrs initiative has already raised £400,000. It is set to close in June.
Have a crowdfunding offering you'd like to share? Submit an offering for consideration using our Submit a Tip form and we may share it on our site!
Sponsored Links by DQ Promote
Reg A - Form 1-A Filings Beta
Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.
YTD: Jan 1, 2026 - Oct 22, 2026 vs Jan 1, 2025 - Oct 22, 2025
Share this graph
Number of Filings130Prior 125 +4.0%
Target Raise, Total$3.37BPrior $3.54B -4.7%
This YTD
Year prior
Change
Filings
130
125
+4.0%
Target raise
$3.37B
$3.54B
-4.7%
Sponsored by
the Crowded Media Group
the leading digital news service covering the global Fintech Industry, including digital assets, crowdfunding, tokenization, and other innovations in capital markets. email us@CrowdfundInside
This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.
Crowdfund Insider is the leading news website covering the emerging global industry of disruptive finance including investment crowdfunding, Blockchain, online lending, and other forms of Fintech.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it and agree to our terms of service.
“Football INDEX addresses a huge impassioned audience with a unique and compelling proposition: BUY, SELL, BET, indeed “invest” real money in the world’s Top 200 football players. Build value in your portfolio (capital appreciation), earn dividends (ROI), and ultimately sell at a profit. We believe the Product fills a vacant space between two massive markets with huge followings – football sports betting & fantasy football – but has advantages over both in certain respects.”
“My team and I built Football INDEX because we were convinced that most people didn’t want to trade traditional stocks and shares in companies like British Gas and HSBC. People want to invest their knowledge and ‘trade their passion’, and there is no shortage of knowledge or passion in football. As we’ve proven, there is a huge appetite for Football INDEX as a platform. It may be that you feel that investing in company shares is not right for you, and that you’re happier playing the Football INDEX itself rather than becoming a company shareholder, and I completely respect that it’s not for everyone. But for those of you sitting on the fence or yet to get involved I wanted to explain why I think you should.”
