The company revealed that its key mission is to establish a Tradable Market in football by issuing “Virtual Shares” in the top football players:
“Football INDEX addresses a huge impassioned audience with a unique and compelling proposition: BUY, SELL, BET, indeed “invest” real money in the world’s Top 200 football players. Build value in your portfolio (capital appreciation), earn dividends (ROI), and ultimately sell at a profit. We believe the Product fills a vacant space between two massive markets with huge followings – football sports betting & fantasy football – but has advantages over both in certain respects.”
Here’s how to create a Football INDEX portfolio:
- Create an account
- Buy football players
- Sell at a profit
Those who participate on the website may do so by depositing as little as £10. Footballers are currently for sale from just £1. Sharing details about the initiative, CEO of Football INDEX, Adam Cole, stated:
“My team and I built Football INDEX because we were convinced that most people didn’t want to trade traditional stocks and shares in companies like British Gas and HSBC. People want to invest their knowledge and ‘trade their passion’, and there is no shortage of knowledge or passion in football. As we’ve proven, there is a huge appetite for Football INDEX as a platform. It may be that you feel that investing in company shares is not right for you, and that you’re happier playing the Football INDEX itself rather than becoming a company shareholder, and I completely respect that it’s not for everyone. But for those of you sitting on the fence or yet to get involved I wanted to explain why I think you should.”
Since its launch, Football INDEX’s Seedrs initiative has already raised £400,000. It is set to close in June.
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