Earlier this month, ILoveGorgeous, a fashion brand that’s dedicated to offering clothing for girls, has recently launched a Crowdcube campaign to raise £300,000 for its new line for boys. Within just days of its debut, the initiative successfully secured its initial goal.
The brand, which was founded in 2006, offers clothes and accessories for girls ages 0-15. It has two shops that are in Notting Hill Gate and Primrose Hill with an average value of in-store orders of £93. The company also has ver 160 stockists worldwide including department stores Selfridges, Liberty, Harrods and Barney’s NYC.
ILoveGorgeous has also won various design awards including:
- Little London Awards: Best Children’s Boutique 2015
- Smallish Awards: Best Fashion Designer 2015
- Baby & Me: Best Independent Store 2014
- Junior Awards: Best Fashion Designer 2012
Co-founder of the company, Lucy Enfield, stated:
“We’ve spent the last 10 years building a very lucrative business, creating beautiful clothes for gorgeous girls. Now we are ready to start making them for boys too!”
Co-founder Sophie Worthington noted:
“When we initially started thinking about adding in a boy’s collection and the next phase of growth of our business the first thing we did was ask our customers if it was something they would want. The resounding answer was yes! We are confident that there is a huge gap in the market for a boyswear collection with the same design aesthetic as our girls range.”
During a recent update, the duo shared their appreciation for those who have invested in their company:
“We’re delighted that our pitch is now overfunding in less than a week! Our campaign will remain open to investment to give everyone the opportunity to invest, we hope you will join us.”
The campaign is set to close at the beginning of May.
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