Fashion Brand for Girls ILoveGorgeous Seeks £300,000 on Crowdcube to Offer First Boys Line

Ilovegorgeous 5

ILoveGorgeous, a fashion brand that’s dedicated to offering clothing for girls, has recently launched a Crowdcube campaign to raise £300,000 for its new line for boys.

Ilovegorgeous 4The brand, which was founded in 2006, offers clothes and accessories for girls ages 0-15. It has two shops that are in Notting Hill Gate and Primrose Hill with average value of in-store orders of 93. The company also has Over 160 prestigious stockists worldwide including department stores Selfridges, Liberty, Harrods and Barney’s NYC.

ILoveGorgeous has also won various design awards including:

  • Little London Awards: Best Children’s Boutique 2015
  • Smallish Awards: Best Fashion Designer 2015
  • Baby & Me: Best Independent Store 2014
  • Junior Awards: Best Fashion Designer 2012

Co-founder of the company, Lucy Enfield, stated:

“We’ve spent the last 10 years building a very lucrative business, creating beautiful clothes for gorgeous girls. Now we are ready to start making them for boys too!”

Ilovegorgeous 3Co-founder Sophie Worthington noted:

“When we initially started thinking about adding in a boy’s collection and the next phase of growth of our business the first thing we did was ask our customers if it was something they would want. The resounding answer was yes! We are confident that there is a huge gap in the market for a boyswear collection with the same design aesthetic as our girls range.”

Worthing then explained why the company decided to using crowdfunding:

“We thought about the traditional ways of raising finance such as approaching venture capitalists, something we have done successfully before, but were excited at the possibility of giving our customers the opportunity to have a slice of the action and decided to crowdfund instead.”

Funds will be used for the following:

  • Rebrand to Wild & Gorgeous as a way to allow
  • Production for the initial boys collection
  • Launch the boys line with a strong marketing campaign that will focus on increasing AOV from existing customers

Since its launch, the campaign has successfully secured over £160,000. It is set to close at the beginning of May.


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