Roofstock, a marketplace for investing in single-family rental homes, announced on Wednesday the appointment of former Credit Karma executive, Jodi Alperstein, as vice president of product and Haven Realty Capital’s founding partner, Eric Gutshall, as vice president of operations.
Alperstein is a FinTech veteran who led product and design at Credit Karma. Prior to working for Credit Karma, she was managing director and head of product, marketing, and design for the Enterprise Risk Solutions division of Moody’s Analytics, a unit of Moody’s Corporation.
Gutshall has served in a various operational roles in technology and real estate ventures. Most recently he was a founding partner and president of investment company Haven Realty Capital and SFR property manager Haven Homes.
Roofstock recently launched to provide a new, more efficient way to buy and sell investment properties. The company stated:
“For sellers, properties can be sold without having to wait until tenants move out, avoiding the lost income while marketing a vacant home and the significant selling costs associated with traditional channels. For buyers, Roofstock offers a proprietary inventory of leased, certified, professionally managed homes that generate immediate cash flow and future home price appreciation potential.”
“Single-family rental homes represent an outstanding opportunity to generate income and build wealth in a investment that is uncorrelated to today’s volatile stock market. Our new executives Jodi and Eric are both tremendous additions to our team and will play crucial roles in building on the early momentum from our public launch last month.”