Success! Last week, UK-based craft brewery, Brewgooder, smashed its initial £50,000 Indiegogo goal. The company launched the initiative last month so that it could provide clean water to the masses.
Co-founders of the startup, Alan Mahon and Josh Littlejohn, revealed that they created the concept one evening while drinking a pint and discussing one of the world’s biggest issues – providing developing countries with clean water. They shared:
“We set off on a mission to make a great tasting craft lager to a unique recipe, sell the beer and invest 100% of our profits – every single penny – into clean water projects. This means that when you drink our beers you are providing someone who needs it with clean drinking water.”
The duo is hoping to provide a million people with access to clean water, which will be used for drinking, sanitation and hygiene. The Brewgooder’s Clean Water Lager (4.9% ABV) is described as a drink that is made with malted barley, water, a unique blend of Saaz and Sorachi Ace hops with a touch of wheat resulting in a crisp, refreshing lager with a citrus hit.
During a recent interview, Mahon stated:
“We’ve been blown away by the support we’ve had since announcing the project. The crowdfund exercise has enabled us to engage directly with the craft beer drinking public who have supported us with investments from 5 to 300 and as a result we’re now ready to push the button on the production of the 200,000 cans.”
Supporter of Brewgooder, Sir Tom Hunter, commented:
“Social entrepreneurs are day-by-day changing how business works and frequently outperforming convention business. Alan and Josh not only have a great idea here, they have that drive and determination and I hope, glass by glass and keg by keg they build a great social enterprise.”
The campaign is set to close this week.
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