The company, which was co-founded by Fiona McIntosh (ex Editor-in-Chief of Grazia and ELLE) & Dharmash Mistry, has delivered over 70,000 services with a consumer satisfaction score of 90% and is available from 7 a.m. to late evening hours through its app. Its stylists are vetted and tested at its beauty bar hubs and all “on demand” professions are insured, CRB/identity checked and registered as self-employed. Customers can order the products through the app or go to Blow’s flagship beauty bars (Covent Garden or Canary Wharf).
During a recent interview with CNBC, CEO of Blow, Mistry, stated that the crowdfunding campaign will help the company build a bigger customer base.
“We think the next stage behind trial to repeat to loyalty is advocacy and ideally ownership. There’s a good opportunity here to lock in our loyal consumers as well as offer shares to our professionals.”
“We are looking to expand geographically which is why we’re raising money…to test new areas and then build marketing…to launch in multiple cities. We think this play is a global megacity play. But in the first step we are going to expand in the U.K. to build and prove the playbooks and expand perfectly, learn how to do it and make mistakes and expand internationally.”
In regards to the company and its already success, Mistry added:
“When you get to services like beauty you are physically going into someone’s home and you need to make sure you are delivering super high quality services. So our differentiation is we have invested deeply in operations and quality and to do this we have two flagship stores…they give us credibility of marketing but they also provide a training and testing ground.”
Since its launch, Blow’s crowdfunding campaign has raised nearly £500,000.
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