According to the company, Classlist enables parent communities to work together on a wide range of family related activities. It also offers a private social network for each school with messaging, events, listings, school run sharing and more. The company stated:
“When a school signs up with Classlist, parents are directly invited by the school to enter their details on the Classlist website, which takes care of all important data protection rules. Parents only share their contact details with other parents in their children’s year: information which can be hard to track down, especially for working parents who may only have a fleeting presence at the school gate. Class reps and PTA’s send out news, rustle up volunteers and manage their fundraising activity all via Classlist’s secure web interface.”
Since its launch last fall, Classlist is reportedly in over 70 UK schools, from state primaries to independent boarding schools; more join every week. Within the past couple of months, the community has developed a substantial Daily Mail feature and Independent Education Review. Classlist is free to both parents and participating schools. It receives revenue through local/national advertising and achieves an average £1,000 pa per school.
“Our initial focus on the UK suggests social media, user referral, and regional sales managers offers a rapid and replicable route to market. To onboard large numbers of schools Classlist is increasing its marketing spend and upgrading its mobile IT infrastructure with improved self-service and automation.”
Funds from the campaign will be used for marketing and IT development. It is set to close at the end of June.
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