Flexyfoot, a UK-based startup that provides ferrules and walking aids, recently launched an equity crowdfunding campaign on Seedrs to raise £100,000. Within a matter of days, the company successfully secured its initial funding goal.
The company has notably developed a patented designed suspension system on the bottom of walking aids (crutches and walking sticks) that adjusts to the terrains it comes into contact with. Flexyfoot notes that this system improves users’ grip and absorbs shock/impact that they apply.
“Using our proven and award-winning design and engineering skills, we have designed a unique range of walking aids that project a young and dynamic image, coupled with all the functional benefits of the Flexyfoot technology.”
Some of Flexyfoot’s achievements include:
- Sells to 37 countries
- Expanded ferrule to a compete range of walking sticks and crutches
- Has over 4,800 customers
- Patents granted in U.S., Japan, China, South Africa, and Australia, with pending patents in Europe and India.
Funds from the campaign will be used for country-specific marketing plan and Germany/Japan distributors. After securing £100,000, Flexyfoot reportedly struck a deal with Chinese medical company, Huadong Medical Corporation.
Managing director of Flexyfoot, David Goodwin, stated:
“The Flexyfoot bends to increase stability and remove the shock waves that travel through the wrist and arm with conventional aids. British designed goods are held in high esteem in China and the Union Jack on a product is viewed as a mark of quality. They have a huge problem with an [aging] population that needs walking aids. The Chinese middle class is aspirational, has a lot more disposable income and want British products because they admire our innovation and style.”
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