Sundried, a UK men and women’s activewear brand, has successfully secured its initial £125,000 funding goal on Crowdcube. The company took to the equity crowdfunding platform late last month to raise funds as it prepares to launch its upcoming clothing line.
As previously reported, Sundries is notably made up of designers from other famous activewear brands such as LuluLemon Athletica and Sweaty Betty. The company revealed it is very mindful of the environment and noted all its materials and fabric are all responsibly sourced. Sundried’s pilot collection has tops, leggings, shorts, and trousers that are made for biking, running and stretching.
“We connect with our target audience of triathletes and typically grown-up, professional fitness enthusiasts at amateur sporting events and the largest fitness exhibitions in the UK. Our e-commerce website is live, our personal trainer sales network is live and we are also seeking some specialist and luxury department store distribution. We have recruited a design and management team of proven entrepreneurs and/or industry experts.”
Founder and CEO of Sundried, Daniel Paddick, previously stated:
“I was left wanting for cool, high quality clothes that I could be active in, that were definitely made without harming the environment or disrespecting the people manufacturing them. I realised I wasn’t alone, with over 100k people competing in triathlons and over 2.2million swimming, running or cycling at least 3 times per week and increasingly making ethical purchases, a commercial opportunity became apparent. Having created two sunglass brands, successfully exited a designer retail business and with a Central St Martins design degree, I created Sundried and assembled an experienced team to build the brand.”
Besides expansion and the new line, funds from the initiative will be going towards marketing and PR.
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Reg A - Form 1-A Filings Beta
Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.
YTD: Jan 1, 2026 - Oct 26, 2026 vs Jan 1, 2025 - Oct 26, 2025
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Number of Filings131Prior 126 +4.0%
Target Raise, Total$3.40BPrior $3.54B -3.9%
This YTD
Year prior
Change
Filings
131
126
+4.0%
Target raise
$3.40B
$3.54B
-3.9%
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This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.
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“I was left wanting for cool, high quality clothes that I could be active in, that were definitely made without harming the environment or disrespecting the people manufacturing them. I realised I wasn’t alone, with over 100k people competing in triathlons and over 2.2million swimming, running or cycling at least 3 times per week and increasingly making ethical purchases, a commercial opportunity became apparent. Having created two sunglass brands, successfully exited a designer retail business and with a Central St Martins design degree, I created Sundried and assembled an experienced team to build the brand.”
