Overfunding: Activewear Brand Sundried Successfully Secures £125,000 Funding Goal on Crowdcube

Sundried 2

Sundried, a UK men and women’s activewear brand, has successfully secured its initial £125,000 funding goal on Crowdcube. The company took to the equity crowdfunding platform late last month to raise funds as it prepares to launch its upcoming clothing line.

Sundried 4As previously reported, Sundries is notably made up of designers from other famous activewear brands such as LuluLemon Athletica and Sweaty Betty. The company revealed it is very mindful of the environment and noted all its materials and fabric are all responsibly sourced. Sundried’s pilot collection has tops, leggings, shorts, and trousers that are made for biking, running and stretching.

We connect with our target audience of triathletes and typically grown-up, professional fitness enthusiasts at amateur sporting events and the largest fitness exhibitions in the UK. Our e-commerce website is live, our personal trainer sales network is live and we are also seeking some specialist and luxury department store distribution. We have recruited a design and management team of proven entrepreneurs and/or industry experts.”

Founder and CEO of Sundried, Daniel Paddick, previously stated:

Sundried 1“I was left wanting for cool, high quality clothes that I could be active in, that were definitely made without harming the environment or disrespecting the people manufacturing them. I realised I wasn’t alone, with over 100k people competing in triathlons and over 2.2million swimming, running or cycling at least 3 times per week and increasingly making ethical purchases, a commercial opportunity became apparent. Having created two sunglass brands, successfully exited a designer retail business and with a Central St Martins design degree, I created Sundried and assembled an experienced team to build the brand.”

Besides expansion and the new line, funds from the initiative will be going towards marketing and PR.


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