Peak Design’s Kickstarter Success Continues: Captures Over $2.5M With More Than A Month Until Campaign Closing

Everyday Message 4

With more than a month (31 days) until its already epic Kickstarter campaign comes to an end, Peak Design has scored over $2.5 million for its new Everyday bag line.

Everyday Message 3Peak Designs successfully raised a total of $4,869,472 from 17,029 backers through Kickstarter last year for its Everyday Messenger and returned last month to raise funds for four more bags for the Everyday line, the Everyday Backpack (features two sizes), the Everyday Tote, and the Everyday Sling. The company previously stated the Everyday Line delivers “re-imaged” carry solutions that are targeted towards urbanites, creatives, bike commuters, parents, travelers, adventurers, and everyone in-between.

Each bag notably has lightweight, waterproof material that is all custom with a lifetime guarantee. They also feature dedicated carry for laptop/tablet devices and tripods, along with discreet built-in luggage straps. The Everyday Sling is currently available for $125, the Everyday Tote is $155, and the Everyday Backpack is $199. Adam Saraceno, marketing director at Peak Design, previously stated:

Everyday Bag 2“For us, the Everyday Messenger wasn’t a bar to leap over but a foundation to build on. Last year, we learned how to apply our design acumen to the bag category. Tis year, we’re finishing what we started with a full lineup of bags, all of which have been painstakingly crafted to meet everyday carry needs better than, in our humble opinion, anything else out there.”

Meanwhile, the California startup offered a new backpack video, which featured founder Peter Dering and head designer Art Vigar, who gave an unclose presentation of the Everyday backpack. Check it out.

The campaign is set to close on September 9th. The backer shipping schedule is set for December 2016, just in time for the holiday season.


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