Marita Huurinainen, a Finland-based fashion brand, is preparing to launch its equity crowdfunding campaign on Invesdor to raise a minimum of €100,000 (max €400,000) for expansion. The company is known for its ethical fur and leather concept, WILD, and its patented wooden design shoe, WAVE. It currently has customers across Europe, the U.S. and Asia.
“In 2013 Marita Huurinainen met with Andreas Jank and introduced the WILD furs and WAVE shoes concept to him. At that time Marita was employed as a designer by other fashion companies and Andreas was an investment banker in London. Andreas was immediately convinced about the business potential of these unique concepts, and the two established the company in 2013. Since then, the promising products concepts have developed into a successful brand and an international business that is expanding fast around the world.”
The company’s description of both WILD and WAVE is the following:
“Marita Huurinainen’s WILD Concept is a new approach to enjoying fur. This fur accessories collection consists of beautiful, elegant and light fur items. What makes WILD unique is that it offers an ethical and responsible way of wearing fur as it is not using fur of any farmed animals. WILD allows you to enjoy fur with a good conscience. WAVE is a beautiful, elegant, light and comfortable summer shoe with a truly revolutionary and unique design that has been developed by Marita Huurinainen.”
The company previously launched a crowdfunding campaign on FundedByMe and raised 171,597 from 106 investors. The Invesdor campaign is set to open soon.
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