SeedUps Canada Changes Direction. Leave’s the Crowd Behind For Now

 

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Last week Crowdfund Insider interviewed Sandi Gilbert, CEO and co-founder of SeedUps Canada, on the convoluted regulatory environment established in Canada. The article was in part a follow-up to an earlier article that described the rule-making approach in Canada as Dead in the Water. Unfortunate yes. But policy makers can address the challenge with a bit of motivation and leadership.  For now, though, SeedUps Canada is changing tack.  Plotting a navigational change forced upon them by Canadian regulators.  In a blog post earlier today, Gilbert stated;Sandi Gilbert

“For the past three years, we’ve been at the forefront of advocating for change in the way Canada’s early stage companies access capital and engaged venture investors find investment. Credited as the technology that supported the “First Ordinary Investor” to take an online stake in a private company, the team at SeedUps has been encouraged by the innovation movement taking hold in Canada and the regulators’ efforts to expand capital formation for early stage companies….We’re now two years down the road and much has changed. The securities regulators have implemented complicated “crowdfunding” rules that create confusion for both the company raising capital and the investors wanting to invest.”

Confusing and myopic rulemaking comes with a cost. Unfortunately, it is Canadian entrepreneurs, regular investors and the economy that will lose the most. But for SeedUps.ca, the investment crowdfunding platform will now focus on a professional investor driven model. Gilbert outlined the new approach;

“Angels that want to fund a company, yet don’t have enough cheque writers at the right time, can present their companies to an engaged investor community to fill the round. VCs can find additional capital for their portfolio companies – all in an efficient, transparent manner where documents are executed online. And better yet, individual investors are pooled together into one shareholder, keeping the cap table clean for the next round of investment.”

Gold Maple Dollar Money CanadaSeedUps has always presented a complete portfolio of tech tools to facilitate online funding rounds. These tools will now be pointed in a slightly different direction. Gilbert assures her followers she has not given up and will continue to advocate for positive change that benefits everyone in Canada. But Gilbert also states “we’re leaving the Crowd behind us – for now.”



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Disclosure Quest

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Oct 22, 2026 vs Jan 1, 2025 - Oct 22, 2025

Share this graph
Number of Filings131Prior 125 +4.8%
Target Raise, Total$3.40BPrior $3.54B -3.9%
This YTDYear priorChange
Filings 131 125 +4.8%
Target raise $3.40B $3.54B -3.9%

Sponsored by the Crowded Media Group the leading digital news service covering the global Fintech Industry, including digital assets, crowdfunding, tokenization, and other innovations in capital markets. email us @CrowdfundInside

Source: DisclosureQuest. Initial Form 1-A only.

Created by Crowded Media Group

This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

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