Founded just two years ago by feminists Sarah Beckett and Sophie Slater, the ethical women clothing company has made quite a name for itself by teaming up with 15 women’s organizations/charities and stocking clothing and accessories that are ethically manufactured, high quality and are made to last (no sweatshops). The company also noted that it will never digitally alter their models’ appearances (so no Photoshop images). It stated each model is to represent more women than mainstream brands.
Since its launch, BirdSong has achieved the following:
- Sold 500 units
- Attracts 300 customers
- Ships to 13 countries
The company reports:
“We’ve built a reputation as pioneers with a high level of consumer trust, as the only brand we can think of to combine both local manufacturing and marketing that speaks to modern women. We have ambitious plans for the future, and are ready to take our business to the next stage of growth.”
Over the next year, the BirdSong team hopes to reach 2,500 customers, double the supplier base to 30 suppliers, and project £100,000 in revenue. The company has also been featured in various fashion publications including I-D, Dazed, Nylon and Teen Vogue.
Funds from the Crowdcube campaign will be used for to hire a CTO, product development and acquisition, staff, and marketing. The company added:
“We believe we can make an attractive offer to a larger brand looking to keep up with changing consumer attitudes.”
The funding round is set to run until the end of September.
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