Earlier this month, Norway-based skincare brand, Bad Norwegian closed its funding round on Invesdor and raised 1,457,850kr, reaching 292% of the initiative’s original target amount (500,000 kr). The company is considered the second ever equity crowdfunding success in Norway.
Bad Norwegian, which was founded in 2011, offers up men’s only skincare. It offers the following signature products:
- Revitalize Face: An intense moisturizer to reduce fine lines that has active ingredients, fast absorbing non-greasy texture, with no color or smell.
- Facial Cream: A fast-absorbing, non-greasy formula keeps skin strong and healthy without smell or color.
- Wash Face: A daily cleansing scrub with skin friendly components that keeps skin clean and pure.
- Roll Doe: A fast-absorbing, menthol infused deodorant that ensures effective odor control.
Speaking about his company’s experience, CEO of Bad Norwegian, Marius Kristiansen, stated:
“Crowdfunding’s biggest benefit for us was the building of a brand ambassador network in our target markets. Equity crowdfunding with Invesdor was a great way to combine international branding with funding.”
Peter Moore, Invesdor’s equity director for Norway, added:
“It was a pleasure working with Bad Norwegian, we are really pleased with the result” says . “They have gained a loyal customer out of me – the more I got to know them, the more I loved the products. They have the right attitude to business – they will go far!”
During the funding campaign, Bad Norwegian received investments from Norway, Finland, Sweden, Italy and Germany from 45 individual investors. A significant portion of the funds will be used to further expand into new markets.
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