Earlier this month, Norway-based skincare brand, Bad Norwegian closed its funding round on Invesdor and raised 1,457,850kr, reaching 292% of the initiative’s original target amount (500,000 kr). The company is considered the second ever equity crowdfunding success in Norway.
- Revitalize Face: An intense moisturizer to reduce fine lines that has active ingredients, fast absorbing non-greasy texture, with no color or smell.
- Facial Cream: A fast-absorbing, non-greasy formula keeps skin strong and healthy without smell or color.
- Wash Face: A daily cleansing scrub with skin friendly components that keeps skin clean and pure.
- Roll Doe: A fast-absorbing, menthol infused deodorant that ensures effective odor control.
“Crowdfunding’s biggest benefit for us was the building of a brand ambassador network in our target markets. Equity crowdfunding with Invesdor was a great way to combine international branding with funding.”
Peter Moore, Invesdor’s equity director for Norway, added:
“It was a pleasure working with Bad Norwegian, we are really pleased with the result” says . “They have gained a loyal customer out of me – the more I got to know them, the more I loved the products. They have the right attitude to business – they will go far!”
During the funding campaign, Bad Norwegian received investments from Norway, Finland, Sweden, Italy and Germany from 45 individual investors. A significant portion of the funds will be used to further expand into new markets.
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