The creators of Azoomee, a safe app for primary-aged children, have recently launched a campaign on equity crowdfunding platform Crowdcube to raise £450,000 to expand into Europe
Launched earlier this year, Azoomee allows children between the ages of 5 and 8 years old to watch, play, listen and get creative in one secure place. The app is pre-loaded onto O2’s Family Tablet and works on any iOS of Android device for the price of £4.99 per month, per family. Its creators, Estelle and Douglas Lloyd are parents of three girls aged 3 to 10 and founded Azoomee to make children’s Internet use safer. It was revealed:
“Douglas and Estelle Lloyd founded Azoomee to keep children safe online after their middle daughter Chloe came across inappropriate content while searching for a video of one of her favourite nursery rhymes. The critical nature of Azoomee’s mission – keeping children safe online and teaching them, from an early age, how to be smart and safe when using the Internet – has enabled the company to attract employees from blue chip companies including HSBC, British Telecom, News International, Deezer and Hopster.”
To date, Azoomee has achieved the following:
- Formed partnership with NSPCC, which provides marketing support and online safety advice.
- O2 Kids’ Tablet launched nationally at 473 stores and includes a two-year subscription to Azoomee.
- Named winner of an EU Horizon2020 grant (equally out to 50,000) for its social impact on children in Europe.
- Has received £2.3 million from individuals and one financial institution since December 2014.
Besides European expansion, the funds from the Crowdcube initiative will go towards the license of more content on the app (video, games, audiobooks), the more app development, and continue to grow subscribe base. Since its launch, the campaign has successfully secured nearly £110,000 from more than 30 investors. It is set to close early October.
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