Cranes, a Cambridge-based premium cranberry cider company, is currently seeking nearly £100,000 in funds on Seedrs as it prepares to expand its company and increase distribution of its alcoholic beverages.
The company states each of their drinks are 100% natural and offer a high juice content over 16%, has only 99 calories per bottle, only has five grams of added sugar and has natural sweetener, stevia. Cranes recently collaborated with a UK mixologist to develop a cranberry and blood orange liqueur, which is now called Cranes Liqueur. While describing the brand, Cranes’ team shared:
“We believe Cranes is one of the most innovative on trend alcoholic drinks on the market. A lightly sparkling 4% alcoholic drink, Cranes is brewed purely from crushed cranberries, with added juice for real flavour. It comes in three distinctive flavours: Original Cranberry, Raspberry & Pomegranate and Strawberry [and] Kiwi.”
They also noted:
“We believe that people always want choice in every aspect of their lives. When it comes to drinking alcohol there might be a good choice of drinks with various alcohol levels, all sorts of flavours, and visibly different products, but there’s much less information about what actually goes into a lot of alcoholic drinks, such as how much sugar, where the alcohol comes from, or how many calories the bottle contains.”
Funds from the campaign will be used to increase distribution/support sales; raise awareness at events and festivals through the UK; hire PR agency; deliver advertising campaign in London and East Anglia; and production/inventory. Those that invest in the company will receive the following rewards:
Invest over £500:
- 20% discount on our website.
Invest over £1000:
- 20% discount on our website
- The company will send a bottle of Liqueur and a mixed case of the Cranberry ‘ciders.’
Since its launch, the campaign has successfully secured more than £60,000. It is set to close late October.
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