App-based family transportation service OneLane has successfully secured its initial £200,000 funding goal on Crowdcube. The initiative was launched late last month and was seeking the funding for growth and development.
OneLane was created by founder Camron Moradi, who created the app after he noticed how his six sisters struggled with transportation for their children. The app initially operates in London and its team consists of alums from JustEat, Groupon and E-Car Club. It employs DBS-checked female “Guardians,” who are nannies, teachers, nurses, etc., to drive the children to school and other activities, with add-on services like carpooling and wraparound childcare. The services are pre-booked only.
Early customers of OneLane used the service up to 8-14 times per month and over 500 families have signed up for the service. It was revealed:
“Parents of all backgrounds juggle schedules and struggle with alternatives to get their children to school & daily activities (sports, music classes, appointments, etc.). For example, come 8.30am, an extra million parents get into their cars to drive their children to school, clogging up roads. Up to 50% of children are still driven to primary school. OneLane takes over this task and helps reduce parents’ commute by up to 1-1.5hr per day, potentially freeing 20-30 hours per month. From our research we estimate that OneLane’s carpooling service could reduce school run traffic congestion – 40% of parents surveyed would consider using OneLane.”
Funds from the Crowdcube campaign will be used to build a dedicated “Guardian” acquisition team and business development team along with developing OneLane’s b2c marketing and acquisition strategies. The campaign is set to close next Wednesday (September 21st).
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