On Wednesday, UK-based fintech company, Ebury, announced its customer base has increased by 50% in the past year and saw its lending volumes more than double. The company reports that this rapid growth was fueled by its partnership with Avoka, a digital customer acquisition for financial services company.
Ebury currently offers a combination of lending, currency and payment solutions for small to medium-sized businesses. By using the Avoka Transact platform, the company was able to build a tailored onboarding process in just a few weeks. This enabled it to significantly increase the number of customers it could onboard in a short period.
The company also reported that a key component of the Avoka solution for Ebury was the ability to synchronize customer information directly with Salesforce, while allowing the Ebury sales team to track the status of new customer acquisitions.
Dr. Toby Young, chief technology officer at Ebury, stated:
“Superior customer experience is key for Ebury. Giving our Salesforce-based sales and operations teams complete visibility of the onboarding process through the Avoka system – within the context of an individual customer journey – is a vital part of being able to please our customers.”
Derek Corcoran, Chief Experience Officer at Avoka, added:
“We’re delighted to have been able to play a key role in helping Ebury transform how it acquires customers in what has been a crucial stage in its development. We were able to accelerate Ebury’s ability to acquire customers over digital channels, delivering a new digital account opening experience in just four weeks. Most importantly, this allowed customers to access Ebury’s business lending, currency exchange and payment services in a fraction of the time.”